August 2, 2009
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Our expectations create the reality we live in.
I found this gem in one of those psycho books with two authors. It is great.
Edit: Due to popular demand it is called "Sway - Irresistable Pull Irrational Behavior"
A bit about marketing and psycho-powaaah! All in all, not bad sounding. I'll have to actually read it if I get the chance.
Comments (3)
which book is it?
@YJK76 - I'll find out tomorrow, bookmarked at work
@koan - "Sway", by the Brafman's
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